PRIVACY POLICY

Your privacy is important to us. This is the reason why we have developed this Privacy Policy to provide you with all the needed information about why and how we process your personal data, to provide you with the services available through our mobile application MyKi Pet.

The mobile application MyKi Pet (the MyKi Pet App) allows you to identify the location of the tracking device for pets MyKi Pet™ (the Device).

“Personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, as that term is defined under the General Data Protection Regulation (GDPR).

The following categories of personal data are being processed within the Service: data related to identification of  the Device,  twin (connected) devices and their location, namely via MSISDN (mobile number), IMEI (number of the mobile device) and IMSI (SIM card number), IP address (network number), MAC address (device number), production number of the embedded hardware, software number, location (geo-location); data in the consumer profile in the MyKi Pet App for the purposes of authentication and subsequent control of the data access for  the Device and provision of technical service and maintenance;

“Data subject” means the Myki Pet App User (the App User) the secondary App User/s (if applicable).

Controller of the personal data processed for the purposes related to the MyKi PetApp is Shelly Europe Ltd., UIC: 202320104, having its seat and registered address in Sofia, No 103 Cherni Vruh Blvd.

The Data protection officer of Shelly Europe Ltd. shall reply to all your queries concerning processing and protection of personal data and shall make the process of exercising your data subject rights easier and more comprehensible. Establishing direct contact with him/her for your convenience and ease is being facilitated via email: dpo@shelly.com

Shelly Europe Ltd. strives to expand and diversify its portfolio of goods and services by collaborating and going into partnerships with mobile carriers in different countries. We wish to inform you about our new products, services and promotions for which we need your consent:  

I consent to receive messages for new products, services and promotions of Shelly Europe Ltd.:

via the telephone number from my profile via the email from my profile   via Facebook  all of the above                  

I consent to receive messages for new products, services and promotions from the mobile carriers servicing the mobile number populated in the profile and/or the number used by  the Device:

via the telephone number from my profile           via the email from my profile      all of the above                  

You may withdraw each and every consent provided above through the settings of the Myki Pet App. Upon withdrawal of the consent, processing of the respective type of personal data shall be terminated for the stated purposes. Withdrawal of consent shall not prejudice the legality of processing based on consent given prior to its withdrawal.

  1. The types of personal data we process:

On a contractual basis for the provision of the Service:

1.1. Profile data

1.2. Data concerning the Device and the mobile devices on which the MyKi Pet App has been installed (Paired devices):

1.3.  Data of the persons in close proximity of the Device:

On the basis of your explicit consent, expressed via allowing the PyKi Pet App access to the date in your device, or via an explicit action – by manual insertion of data regarding certain functionalities in the fields on the MyKi Pet App:

 

1.4. Location data of the Paired device:

1.5. Data of the person in close proximity of the Device:

 

You may withdraw each and every consent provided above through the settings of the MyKi Pet App and your mobile device. Upon withdrawal of the consent, processing of the respective type of personal data shall be terminated for the stated purposes. Withdrawal of consent shall not prejudice the legality of processing based on consent given prior to its withdrawal.

Shelly Europe Ltd. processes data for business analysis of the sales extrapolated from de-personified anonymous data (legitimate ground):

1.7. Anonymised data:

Statistical information concerning the total number of devices  and their geographical allocation (general dispersal).

 

  1. Purposes of personal data processing;

2.1. Data concerning the profile for the purposes of:

 

2.2. Data concerning the Device  and the paired devices for the purposes of:

 

2.3. Data concerning the location of the paired mobile device for the purposes of:

 

2.4. Data concerning location of the Device  for the purposes of:

 

2.5. Data concerning the natural person in proximity of the Device  for the purposes of:

 

2.7. Anonymised data for the purposes of:

 

  1. Third parties to which we provide your personal data:

3.1. The mobile operators, servicing the telephone number from your account and the telephone number of the Device  – for the purposes of the service to the extent that their cooperation is necessary for guaranteeing the functioning of the the Device  and the MyKi Pet App and for the purposes of direct marketing and advertisement to the extent that you have provided consent therefor.

3.2. Google LLC, Google Ireland ltd. and other affiliates of Google LLC for the purposes of depiction of the active and/or historic data regarding the location of the Device  and the paired devices on a map, provided by Google LLC. The privacy policy of Google LLC is accessible at the address:  Google Privacy Policy <- CLICK HERE

3.3. Combain Mobile AB – for the purpose of determination of location coordinates of the Device. The privacy policy of Combain Mobile AB is accessible at the address: Combain Privacy Policy <- CLICK HERE

3.4. Consultants in various fields in view of protection of our legitimate interests in the maintenance and improving the quality of the service, compliance with regulatory requirements, protection of legitimate rights and interests in court and administrative proceedings;

3.5. State bodies and institutions in connection to checks and probes performed by them in compliance with the legal requirements and restrictions.

3.6. Affiliated parties of Shelly Europe Ltd. in a connectioned with usage of shared technical and human resources, legal transformations and others.

With regard to private individuals, we require and pay attention that the above stated third parties apply all required technical and organizational measures for protection of such data.

  1. The Data is processed within the following time limits:

4.1. Data processed for the purpose of providing the Service - until the account is deleted;

4.2. Location data for the Device  - for a period of 3 months with no more than 1000 location records per day;

4.3. Data provided on the basis of consent – until it is withdrawn in the same manner it has been given, including through the settings of the MyKi Pet App or the mobile device to which it is installed or through deletion, as applicable) to the extent this data is required for the use of a certain functionality of the mobile application;

Following expiration of the above stated time limits, the data is deleted and may not be retrieved and used any longer. The data shall not be deleted but shall continue to be processed only for the purposes of protection of our legitimate rights and interests or in compliance with our legitimate obligations, in the event that as of the date of expiration of the above stated time limit there is pending court, administrative and pre-court proceedings – until its termination.

 

  1. Your rights as a data subject:

5.1.Right to access, including right to copy data undergoing processing:

5.2. Right to correct inaccurate personal data:

5.3. Right to delete („The right to be forgotten“) in the following cases:

The right to be forgotten is not an absolute right and might not be respected in cases provided for by law and because of a lack of reliable verification of your identity.

You may exercise your right to erasure your data according to the procedures prescribed below or by contacting us, filling out a written request form and verifying your identity. Deleted data cannot be recovered by Shelly Europe Ltd.

ACCOUNT DELETION:

You may request the deletion of Your account:

Follow our instructions during the process of deletion of your account. Once we have verified your personal identity, we shall proceed further with your request, and shall provide you with the relevant instructions for successful completion of the process for account deletion if the requirements imposed by law are met.

Upon successful completion of the procedure for account deletion, your account data, as well as any other data associated with your account shall be IRREVERSIBLY DELETED.

 

MANAGE DATA FOR THE DEVICE:

In case You do not want to delete your account entirely, by using the features of the MyKi Pet App through the Settings You may choose to:

Upon successful completion of the selected procedure the collected data will be IRREVERSIBLY DELETED.

 

5.4. Right of limiting processing when:

In case of correction, deletion or restriction of processing, we will notify every recipient whose personal data has been disclosed unless this is impossible or requires disproportionately huge efforts.

5.5. Right of transferability of the data;

5.6. Right to object to the processing based on legitimate interest:

5.7. Right to object to the processing for the purposes of direct marketing:

5.8. Right to lodge a complaint with a supervisory in the Member State of your habitual residence, place of work or place of the alleged infringement if you considers that the processing of personal data relating to you infringes GDPR.

You may exercise the aforementioned data subject rights after filling out a written predefined request form which you may receive from the business address of the Controller or via electronic means after contacting the Data Protection Officer and filling out the electronic form which you will receive in response.

Only a person who can be identified by Shelly Europe Ltd. as App User has the opportunity to exercise their rights under section 5. In the event that we have legitimate concerns regarding the identity of the individual submitting a request, we may request the provision of additional information necessary to verify the identity of the person.

Response of our request will be delivered in within one month of receiving your written request form.

  1. Used automated individual decision-making, including profiling (automated algorithms)

We do not use any automated algorithms and/or profiling.

       7. Privacy Policy Updates

We may update this Privacy Policy from time to time due to changes to the MyKi Pet App, the applicable laws etc.

Any changes will become effective upon posting of the last version in the Myki Pet App.

  1. Further information:

If you have any additional question, please do not hesitate to contact us at: dpo@shelly.com